Communication design + brand strategy leader with over 15 years managing brand identity and visual design.
The heart of my work lives in helping innovate the design and visual language of brands to move businesses and social causes forward. With over 15 years of experience in managing brand identity and visual design, my inspiration is rooted in thoughtfulness, passion, and functionality. Through this work, I have demonstrated excellence in delivering strategic branding projects curated through hundreds of diverse client interactions focusing on campaign design, art direction, brand management, and team supervision. I also developed and ran a creative consultancy, working with companies spanning industries from local non-profits to global firms.
Featured Projects
Fentress Architects
Fentress Architects is an internationally known public architecture firm started in 1980 that designs innovative, award-winning airports, museums, convention centers, laboratories, higher education, and civic and government buildings. Fentress has designed over $42 billion of architectural landmarks worldwide, visited by more than 550 million people each year.
My role included art direction, brand management, strategy, and design implementation as well as new business development. Managed and executed design projects with architects to create materials for interviews and architectural competitions. In addition, I designed several 300-plus page book designs, website management using Drupal, awards submissions, and industry event planning.
I was also the co-director of Fentress Global Challenge which is an annual international competition created to engage students worldwide in the exploration of future design possibilities in public architecture. I created the identity/logo and managed and promoted the event, engaged in student communication, and website administration using Drupal.
La Plata Electric Association (LPEA)
As a designer and brand advocate, I have been actively involved in both internal and external campaigns, providing support in areas such as hiring, annual communications work plans, outage/emergency communications, and project planning. I have successfully led a team of four individuals, overseeing the implementation of brand and communications strategies aimed at fostering stronger connections with constituents.
I designed and branded a communication strategy for LPEA that aimed to inform their members about a rate increase. The strategy was effective, as it resulted in minimal member complaints. Additionally, I have played a key role in establishing brand guidelines and creating materials to ensure brand recognition, consistency, and efficacy.
By incorporating the essence of the environment through photography and immersive film production, I have helped to bring the brand to life. I have collaborated with the VP of Member Experience to develop a comprehensive brand strategy, aiming to make a lasting impact for LPEA's member-owned co-op.
